ART DIRECTION | BRANDING | SIGN PAINTING
FULL BRANDING OF ALAÏA BAY, THE FIRST WAVE POOL DEDICATED TO SURFING IN SWITZERLAND.
THE PROJECT INCLUDED THE CREATION OF THE ENTIRE VISUAL IDENTITY, VARIOUS LOGOTYPES AND ILLUSTRATIONS, THE SIGNAGE AS WELL AS A FAIR AMOUNT OF COMMUNICATION MEDIA.
THANKS TO ITS FOUNDER, ALAÏA EMBRACES HANDMADE PROCESSES AND ALWAYS STRIVES TO HAVE THE JOB DONE THE PROPER WAY, SIGN PAINTING AND SCREENPRINTING ALL THE WAY.
SCREEPRINTING BY LOWRIDER.
PHOTOGRAPHS BY MIKE WOLF.
